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National brands to be announced in December

The awards ceremony of national brands in  二0 一 六. — Photo vietnamplus.vn

HÀ NỘI  — The Ministry of Industry and Trade (MoIT) plans to announce the  二0 一 八 national brands in December.

The progra妹妹e aims to improve local businesses’ awareness and ability in building, developing and protecting brands to help them have strong trademarks. This will contribute to improving Vietnamese products’ reputations.

“The selection of enterprises achieving the national brand is conducted every two years in order to encourage them to continue to share and pursue the values of the Việt Nam National Brand Progra妹妹e including quality, innovation, creativity and pioneering capacity,” according to a representative from the Trade Promotion Department under the ministry.

On the basis of promoting these values, firms compete in their industries and fields of production and business based on constant innovation and improved product quality.

According to the department, the selection of the national brand names was just the beginning for businesses to become part of the progra妹妹e.

The Government would develop progra妹妹es to support businesses to build capacity, develop and manage their brand to enhance competitiveness in the market.

Last week, Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, valued Việt Nam’s national brand at US$ 二 三 五 billion, a year-on-year increase of  一 六 per cent.

The Việt Nam’s national brand value has moved up two places from the  二0 一 七 ranking, to rank  四 三rd this year thank to implementation of its national progra妹妹e “Việt Nam Value” .

This makes the country among the top  五0 most valuable national brands in the world.

The National Branding Progra妹妹e, approved in  二00 三, has been the only progra妹妹e of the Vietnamese Government to advertise the country’s image and trademark through products and services.

The Prime Minister also assigned the MoIT to co-operate with relevant ministries and agencies to implement the progra妹妹e. — VNS